What you get with all our SEO packages.
This is a comprehensive schedule that clearly communicates our plans for your campaign. It covers all goals and planned activities, and also details priorities, deliverables and clear timeframes.
One of the most important steps in any SEO campaign is choosing what searches you want to rank for. Let’s say you’re a plumber. If you ranked no.1 in your state for “plumbing”, you might get a lot of traffic, but how many of those visitors would actually want to engage a plumber. They might simply be trying to understand what plumbing is. Or they might be looking for information about how to do their own plumbing? Would you be better off ranking for “plumber”? Or something entirely different?
At Protel, we consider the estimated search volume, competitiveness and intent of the most relevant keywords. We estimate the traffic and revenue potential for those keywords, based on your current average conversion rate and value. And finally, once we’re sure we’ve chosen the most profitable keywords, we develop a targeting strategy, so if someone’s searching for your target phrases, they end up on your site.
Guidance for your web developer
It’s tempting to think your web developer has your technical SEO covered. But this is rarely the case. Most developers know the basics of SEO, but because it’s not just a technical discipline, and because developers have all they can do to keep up with constantly changing programming languages and browser technologies, they’re generally only too happy to get some guidance.
We provide comprehensive technical SEO guidelines and will also work with your developer to ensure you get the best possible performance from your website. (Don’t have a developer? No problem. We can engage our own experts to perform the updates required to get your site in perfect SEO shape.)
Although the search engines consider many things when determining their search results, the number of ‘quality’ links to your site is still the single most important factor of those you can influence, anyway. So strategic link building is an essential part of any successful SEO campaign. The first thing we do is perform a risk assessment on your existing links, to ensure you’re not already violating Google’s best practice guidelines and being unknowingly penalised. Then we benchmark your site’s current performance, so you know exactly what impact our work has. After that, we set about making your content so good that people will want to blog about it, and share it with their friends and colleagues. Natural linking based on editorial discretion is exactly what Google likes to see. So that’s what you get, as a Protel SEO customer. No link farms, no content farms, no article spinning, no black hat SEO, no grey hat SEO. Just quality-driven SEO that steadily builds rankings, traffic, engagement and profits. And retains them over the long haul. So you don’t have to worry every time Google updates its ranking algorithms.
SEO isn’t a one-off activity. Nor is it ‘set and forget’. It takes many months to achieve your objectives, and often this will mean adjusting our course as we go. And even when we’ve achieved your goals, there’s still work to do. The last thing you want is to slide back to where you were before you started. You always get comprehensive ongoing care. We closely monitor your progress and search environment, to ensure everything’s going according to plan.
Realize the full potential of your existing website. By having us perform a technical audit, you’ll learn exactly what’s inhibiting your organic search, and discover many opportunities for improvement. All actionable advice too. We detail our findings in a practical, step-by-step report, which you can give to your developer for implementation.
Re-developing your website is a nerve-wracking business. So is moving to a new domain or content management system (CMS). You’ve worked hard for your search-driven business, and the last thing you want is to lose it to a handful of unforeseen technical glitches. With a migration audit, you can stop worrying. We’ll analyse both sites (old and new) before the new site goes live. We’ll highlight any changes that may negatively impact the new website, and offer actionable recommendations to resolve these issues.
Risk assessment / mitigation (link clean-up)
If your site violates Google’s best practice guidelines – deliberate or not – you can be penalized. Perhaps even be removed from their search results. If you’d like to mitigate this risk, we can perform a risk assessment of the links currently pointing to your website. We’ll highlight any issues, and recommend preventative action where necessary.
Everyone hits the panic button when their ranking or traffic drops. But there’s no need. Protel SEO can set things right again. We’ll analyse your website to determine the nature of the drop (manual penalty, algorithm update or technical issue), then recommend and implement the necessary action to recover the traffic you’ve lost.
Visualisation and reporting
Understand exactly what’s happening on your site, and what your business is getting out of it. With our visualisation and reporting service, we can identify where your traffic is coming from, provide a breakdown of organic search traffic, track your goal / ecommerce conversion, identify your top landing pages, provide reliable stats on your social media efforts, and overlay all of it with annotations relating to Google algorithm updates. We can also tell you what pages are ranking, how your ranking has changed, how your Google Places listings are performing, how you compare to your competitors, and whether there are any trends in the results that you should be paying attention to. And, of course, we can cross-reference all of this data against our SEO activities and your budget, so you know exactly what’s working and how your investment is serving you.